Sally Trier
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In case you are 
wondering


Sally Trier is a Danish multi‑creative whose projects weave together elements from advertising, art, design, film and generative AI. 

She first cut her teeth at the internationally renowned agency &Co./NoA in Copenhagen, spending four years crafting cross‑media campaigns for both major brands and smaller, niche clients. This period grounded her in the fundamentals of creative strategy, human insight and storytelling, and it provided the practical experience she needed to understand how ideas travel across different media.

When 2025 arrived, Sally felt ready to shape her own path and chose to work independently. Building on the strategic rigour of her agency years, she developed a personal practice that still leans on narrative and human‑centred thinking but allows for more experimental exploration. 

This shift opened up space for her to pursue multiple roles: she now freelances as an art director, film director and AI‑artist while also working with the production company New Land as a director’s assistant, a position that lets her expand her growing fascination with film and directing.

In all of these endeavours, Sally consciously balances commercial objectives with artistic ambition. Her advertising background means she knows how to tailor ideas for different industries and audiences, yet she complements that discipline with a playful use of different methods, tools and media to build visual worlds that grab attention.

This ability to operate comfortably between business and art has attracted recognition in both marketing and creative circles and led to her inclusion in international networks of AI artists.


Services  


 Art Direction
 Concepting
 Directing
 Generative AI ( text-to-video text-to-image )
 Creative Consulting 
 Design
 Illustration
 Talks Workshops ( Generative AI )  




Regonition 
Awards


2025
True Award Jury Member, Craf Jury
Dansk Markedsføring  The M Talents ( The M List )Runway Talent Network Runway Creative Partners Program
Creative Circle Award Jury Member, Advertising Jury

Creative Circle Awards:
Shortlist TBA Craft / Copywriting, "NO", Roskilde Festival
Shortlist TBA Poster Design, "NO", Roskilde Festival
Shortlist TBA Craft / Art Direction, "NO", Roskilde Festival
Shortlist TBA Digital Single Executions, "NO", Roskilde Festival
Shortlist TBA Ambient, "NO", Roskilde Festival

2024
Creative LIAisons Onsite Mentee London International Awards

Creative Circle Awards:
 Gold SoMe Single Post, "Alien og ko", Roskilde Festival
Silver Ambient, "Alien og ko", Roskilde Festival
Silver Creative Partnerships, "Alien og ko", Roskilde Festival
Silver Creative Use of Influencers, "Alien og ko", Roskilde Festival
Silver Craft Copywriting, "Stræk. Snak. Smil", DRG, TrygFonden
Silver Integrated Campaign, "Stræk. Snak. Smil", DRG, TrygFonden

Rambuk Shortlist, Insight Campaign, "Hoved og Hale", Danske Bank
Effie Award Bronze, Sustained Success, "Stræk. Snak. Smil", DRG, TrygFonden
True Award Shortlist, Film Over 60 Sec, "Stræk. Snak. Smil", DRG, TrygFonden

2023
Creative LIAisons Virtual Mentee London International Awards
Creative Circle Award Silver, Film 21-60 Sec, "19 grader er ikke helt skævt", HOFOR

True Award Gold, Casting, "19 grader er ikke helt skævt", HOFOR
YCCA Shortlist, Digital, Rainforest Replica

2022
YCCA:
Shortlist, Advertising, Defend Your Team
 Shortlist, Design, In The Restroom

2021
Creative Conscience:
Silver Jelly Bells
Shortlist Disney: The 100th Year of Dreams Coming True

D&AD New Blood Wood Pencil, Disney: The 100th Year of Dreams Coming True
CREAM Winner

2020
Creative Conscience:
Silver Graphic Design, Horny Health
Bronze Caring Label
Shortlist Dark Music Kills Dark Feelings

D&AD New Blood Wood Pencil, Penguin: To Be Continued
Kravling Shortlist, Design, Penguin: To Be Continued


Press


 New Land hyrer ungt instruktørtalent

M-Talent forlader &Co.

Årets marketingtalenter 2025
Gen-AI photo exhibition
AI at the Agency

Launch of FERN AI

Gen-AI in marketing