19 grader
er ikke helt
skævt
HOFOR's campaign aimed to remind Copenhagen residents that 19°C is the ideal room temperature, positioning the company in the energy conversation.
In a quirky, humorous universe, we showed that 19°C is actually not that… off, and that adjusting the thermostat, even in a slightly skewed way, is beneficial.
To reinforce the message, we tilted their logo 19 degrees across platforms.
The campaign successfully raised awareness, with energy consumption in the campaign period dropping 7% compared to last year, showing Copenhageners responded by adjusting their thermostats.
Credits
Creative Director Claus Collstrup
Copywriter Mathias Trads
Senior Art Director Lea
Art Director Sally Trier
Art Director Mette Hau
Client Service Director Sarah Gandil
Executive Producer Caspar Redgrave
Social & Brand Activation Strategist Nynne Sille Hansen
Graphic Finalizer Kenneth Kruse Andersen
DOP (director of photographer) Milan Bjørnild
Director Mattis Huus Heurlin
Producer Pelle Axel von Schantz Iversen
Editor Mikkel Berlin
Colorist/Grader Mariam Latif
Sound Designer Andreas Hayden
Strategist Kristoffer Bødker
Awards
Creative Circle Award Silver, Film 21-60 Sec,
"19 grader er ikke helt skævt", HOFOR
True Award Gold, Casting, "19 grader er ikke helt skævt", HOFOR
Previous